Research and University Boat Graphics: Logo Planning

Research vessels and university boats often represent more than one organization. A single boat may carry the institution's logo, a department name, partner organizations, and funding bodies. Fitting all of these onto a hull in a clear, balanced way takes planning.

Identify all required logos#

Start by listing every logo that needs to appear. Some may be required by funding agreements or partnerships. Ask each organization for:

Approved logo files
Brand color codes
Rules on minimum size and spacing
Any placement requirements

Many institutions have brand guidelines for this purpose.

Create a hierarchy#

Usually, the operating institution takes the main position, with partners and funders smaller. Decide which logo is most important and arrange others around it. Equal sizing for all logos can make the boat look cluttered.

Placement options#

Main logo on hull sides near the bow
Department or program name along the hull
Partner logos grouped near the stern or on the cabin
Vessel name on the transom

Keep logos away from fittings, sampling equipment, and areas where gear is deployed.

Working equipment#

Research vessels carry winches, A-frames, cranes, and sampling gear. These can contact the hull. Keep graphics above and away from working areas.

Changing partners#

Partnerships and funding change over time. Design the layout so partner logos can be replaced without redoing the whole boat. Separate panels or cut vinyl logos are easier to update.

Readability#

Research vessels may be photographed for reports and publications. Use clean designs that look professional in photos.

Public engagement#

Research vessels often visit public events, open days, and schools. Clear graphics can help explain what the vessel does, for example with a simple line about the research program or a website for more information. Keep text short and readable, as most people will only see the boat briefly or in photos.