Water taxis and small ferries are a vital part of getting around many islands. Passengers often have to pick out the right boat at a busy dock, sometimes in a hurry or in a language they don't speak well. Clear, durable graphics help passengers find you and make your operation look trustworthy.
Identification comes first#
The most important job of a water taxi's graphics is identification. Prioritize:
- The company name in large, bold letters
- A boat number, so passengers and staff can tell vessels apart
- A phone number or website for bookings
- Route or destination information, but only if it rarely changes
Use strong contrast and simple fonts, so the information can be read from the end of a dock in bright sun.
Passenger information and safety signs#
Graphics can help guide passengers to boarding points and seating areas. Required safety signs, such as life jacket locations and capacity notices, need to follow the rules that apply to your vessel. Our safety signage guide explains how to plan these.
Built for heavy use#
Water taxis may run dozens of trips a day. Passengers sit on rails, luggage gets dragged on board, and the boat docks constantly. Keep graphics above the rub rail and away from boarding areas, where contact is constant. Choose durable film with overlaminate for printed designs.
Consistency across the fleet#
If you run several boats, use one consistent design so passengers recognize your company. Our fleet consistency guide explains how to keep different hulls matched.
Cleaning routine#
Rinse with fresh water at the end of every day, where available. Clean passenger areas and graphics with wrap-safe products, and wipe off sunscreen marks, which passengers leave on rails and hulls.
Scheduling work#
Passenger boats need to keep running. Schedule graphics work in quieter periods, one boat at a time. Our fleet scheduling guide has tips for reducing downtime.
Frequently asked questions#
Should routes be on the wrap?#
Only if they rarely change. Otherwise, use changeable signs at the dock.
How often should graphics be refreshed?#
When they start to look worn. Heavy-use boats may need refreshes sooner than private boats.
Can you work on Caribbean fleets?#
Projects can be coordinated by location. See our Caribbean boat wraps page.
